Today, corporate videos are shrinking in length – in a few measured words & less minutes, they say the same thing. Here’s a corporate launch video for Urzo, interestingly written and directed by a rather underrated filmmaker Chintan Shah
From corporate videos arose event videos. These are mostly single-use short videos extolling a certain theme. I’m rather fond of this Reliance video for multiple aspects, apart from the voice rendition.
And like short event videos, there are product showcase videos—shorter, harder-hitting, in-your-face.
As mentioned earlier, longer Corporate Videos are few & far between. This Mongia Steel corporate video is more in the genre of documentaries, as it leisurely delineates the history of the iconic industrial enterprise. It’s almost a ‘corporate docu-drama’ – if there is such a genre.
Bhailal Amin Gen Hospital, Vadodara – one of the first hospitals in Vadodara to adopt corporate discipline while not losing its humanitarian approach.